Brew your generation
You figured out VCRs● REC · RARELY SUPERVISED SINCE 1970
For the generation that raised itself.
Small-batch coffee, questionable nostalgia, and zero corporate nonsense. From a guy who came home to an empty house and turned out just fine.
Who is this guy?
I never got the manual either.
I’m GenX down to the bone, straight out of Nashville. We came home to empty houses, made our own snacks, and raised ourselves on whatever was on channel 3. Nobody made ads for us, nobody made a fuss, and honestly, we were fine with it.
That’s how I work, too. I build things in small batches: coffee, content, ideas. No committees. No focus groups. Just real names and honest work. If you know what it feels like to figure it out as you go, to laugh at the weird, tired parts of growing up unseen, then you already get me. Latchkey. Hose Water. Neglect. Sarcasm Fuel. That’s not just a blend list, that’s my biography.
GenXGuy
Small batch. Big attitude. No apologies.
Coffee with a name that gets it.
Small batches. On purpose. Join the list for new releases and things I deem important enough to bother you with. No spam. Honestly, I don’t have the time or the energy to flood your inbox anyway. Zero corporate nonsense.
Latchkey
For people juggling work, family, and existential dread. Simpler times, in a cup.
Shop Latchkey ›
Hose Water
I named it what it is. Chocolate, raisin, brown sugar. Honestly, it tastes a lot better than the actual hose.
Shop Hose Water ›
Neglect
For those who have mastered the art of being overlooked. Drink up. You earned this.
Shop Neglect ›
Sarcasm Fuel
Bold, single-origin Indonesian. Fuel your wit and your charm. Both need it.
Shop Sarcasm Fuel ›
Third Fold
Named for the fold in the flag reserved for the ones who gave everything. A balanced medium roast, pecan flavored, with chocolate and brown sugar sweetness and a bright fruit finish.
Shop Third Fold ›
1 / 3Platinum Reserve
Instant that does not taste like giving up. Miles ahead of whatever chalk your parents drank in the ’80s. Thirty to forty cups a jar, call it thirty cents each. We figured it out without a manual.
Shop Platinum Reserve ›Join the list for updates I actually care enough to send.
You survived leaded gas, no seatbelts, and cable’s first twelve channels. You can handle a strong cup of coffee.
● GenXGuy CoffeeThe algorithm will bury me eventually
Beat it. Get on the list.
New releases, first dibs on new blends, and the occasional joke that is too much for TikTok.
No spam. I hate that too.
For the brands who forgot GenX
We have the money. Nobody’s asking.
GenX holds the wallet, but gets almost none of the marketing. I have the attention of an audience that inherently trusts nothing. Let’s talk.
The Wheel of Whatever
Leaving already?
Fine. Take a discount with you. Every wedge is one.
Alright. Where do we send it?
One email. No spam. We are not going to make this weird.